Building the Careers that Build Companies

The best career progression programs create the internal talent pipeline that reduces hiring costs, rewards loyalty, and builds the kind of organizational culture that people don't want to leave.

Enterprise Career Progression at Scale

Nine years later, this program's graduates include a Head of Sales, multiple Regional Sales Directors, and dozens of Account Executives across the Tech industry.

6-Week Program | BDR → AE Pathway | 90% Internal Promotion Rate

Sumo Logic was scaling fast and facing a choice most high-growth companies make badly: keep hiring externally for Account Executive roles, or invest in the talented BDRs already proving themselves in the building. We built the program that made the second option obvious.

Group of six diverse people standing together indoors, smiling, with arms around each other, dressed casually.

Significant Outcomes

90% of graduates were promoted internally.

Nine years after its inception, this program's alumni include:

  • A Head of Sales

  • Multiple Regional Sales Directors

  • Multiple SDR team leaders

  • Dozens of successful Account Executives

This is what it looks like when a learning program becomes an organizational institution.

Goals

  • Develop high-potential BDRs into SMB Account Executives.

  • Reduce external AE hiring costs and accelerate time-to-productivity.

  • Signal organizational investment in talent, improving retention at every level.

Program Architecture

  • 6-week structured curriculum combining self-paced learning, live instruction, and 1:1 and group coaching.

  • Role-specific learning pathways built on competency frameworks defining what "ready" looked like at each stage.

  • Scenario-based assessments and a culminating role-play panel final exam evaluating real-world readiness.

  • Facilitator guides, participant workbooks, and coaching tools built for scalability and reuse.