Trade Shows

Stand out amongst the crowd, draw people into the booth, and create a Moment to Remember.

I have over 15 years of experience in selecting appropriate events, collaborating with sales, iterating with branding, planning & executing the event plan, and managing the booth.

Trade show with a booth titled 'Cultivate Empathy' promoting discussions on AI, Gen Z, and future of DEI, featuring seating with flowers, large banners, and a busy background of attendees and booths.

Transform 2025 for Cultivate Empathy

Goals

  • Capture High Quality Leads

  • Create a Safe Space for Open-Hearted Conversations

My Highlights

  • Booth Concept, Design, and Copy

  • End-to-end Event Management

  • Lead Capture, Organization, and Follow-Up

  • Elevated conversation space for lead capture.

A person wearing pink pants and patterned shoes sitting on a green round rug in a conference or expo hall with a brown sofa and people walking and standing near exhibition booths in the background.
Trade show booth for abiquo Enterprise Cloud Management with banners, monitors displaying graphics, and people attending.

Cloud Expo 2012 for Abiquo

Goals

  • Differentiate Abiquo from other Cloud Platform vendors

  • Capture High Volume leads

  • General Awareness: Educate attendees about Abiquo solutions

My Highlights

  • Vinnie the Virtualization Monster: Conceptualized cartoon character, worked with vendor and CEO to create expository animation, and produced stuffed animals with branded leashes to sell the tagline: “Tame Your Virtualization Monster with Abiquo”

  • Booth Concept, Design, and Copy

  • End-to-end Event Management

A monitor displaying a cartoon character with a yellow shirt in front of a black box labeled Abiau, in an exhibition or store setting.
A pile of red furry plush toys with large cartoonish yellow eyes, big grins showing teeth, and black fur accents.
Three people standing in front of a green backdrop with the text 'Toxic Workplace Culture is Driving Your Talent Away' and leaf illustrations. They are smiling, holding signs, and wearing aprons. The woman in the middle wears a white top and pink skirt, and the other two wear navy shirts. The signs include messages about empathy, self-awareness, and safety.

The Business Show US for Cultivate Empathy

Goals

  • Differentiate Cultivate Empathy from other consulting firms

  • Capture High Volume leads

  • General Awareness: Educate attendees about Cultivate Empathy solutions

My Highlights

  • Featured Speaker: Creating Workplace Inclusion

  • Designed and executed Booth Giveaways: stickers, journals, and a customized Self-Care Day package

  • Booth Concept, Design, and Copy

Three diverse people standing together at an event, smiling and holding signs that promote self-awareness and empathy, with a green themed background that includes the words 'Cultivate Culture' and 'Cultivate Empathy'.
A decorative display with a lush green bush and a sign that reads 'Cultivate Empathy,' surrounded by small string lights.
Booth at a conference for Cultivate Empathy, with a green backdrop and two people talking. The booth features a white curved counter with the Cultivate Empathy logo, a small table to the left with promotional materials, and a decorative green plant o
A person wearing a navy T-shirt that has a graphic of a heart with a thumbs-up inside it and the text "Everyone should feel safe at work" and "CULTIVATE Empathy" written on it.
A woman taking a selfie at an event, standing in front of a decorative backdrop with green foliage and colorful signs. She is smiling, making a peace sign, and wearing a black dress.
A collection of signs and flyers, one with a yellow and black warning design featuring a skull and crossbones and the text: "Toxic work culture drives people to be a**holes or run away screaming. www.cultivate-empathy.com."
Green leafy wall decorated with various signs promoting self-care, mental health, and safety, including messages like "Everyone feels safe," "Make Someone Happy," and several giveaway notices.
A promotional flyer for a self-care giveaway on a leafy background. It includes instructions for entering via a selfie and LinkedIn, and for completing a quiz, with a date of September 22, 2023.
A promotional graphic advertising a self-care giveaway with a woman relaxing, a golf ball on grass, and a gourmet dish with seafood.
Screenshot of an email confirming Universal Studios Hollywood tickets, with a logo and order details shown.